Stellantis teams up with Casi to launch new car subscription service

Stellantis teams up with Casi to launch new car subscription service


by Jordan Symmonds on 18.10.22

Last updated at 21.10.22 11:42 AM

Major automotive manufacturer, Stellantis, has joined forces with Casi to launch their brand-new car subscription service, Drivenjoy. The service has launched in the Netherlands and is a major step forward in innovating the way Stellantis distributes cars and connects with their end-customer.

“Together with Casi we have launched our car subscription service in just three months. We see that car subscription will be a big part of the automotive industry in the future, and we determined now is the right time for us to play a role in how this segment evolves,” says Sophieke Verhoeven, Head of PSA Finance at Stellantis.

“We see car subscription as a complementary service to those we already provide. It's a way for us to reach new customer segments and improve new customer deliveries while implementing a new revenue stream,” says Verhoveven.

Drivenjoy is live in the Netherlands, where consumers can subscribe to cars from Peugeot, Citröen and DS. The service will be scaled to include more brands from Stellantis, offering end-users a variety of vehicles to subscribe to.

COO at Casi, Ane Furu, believes Stellantis positions themselves as an innovative and modern-thinking OEM by launching its new subscription services.

“This is huge news, not only for Stellantis and us, but for the entire industry. Stellantis is showing that they’re mobility pioneers by entering the subscription business early, and we are thrilled to partner with them as a tech and know-how provider, enabling them to launch their subscription service,” she says.

“We see it as a huge declaration of trust that they have chosen Casi as their subscription platform provider. We look forward to scaling the service together and creating a delightful end-user car subscription experience. This is hopefully just the start of a fruitful and motivating partnership,” Furu concludes.

Stellantis is a multinational automotive manufacturing corporation formed in 2021 based on a 50-50 cross-border merger between the Italian-American conglomerate Fiat Chrysler Automobiles and the French PSA Group. The Dutch subsidiary is based in Amsterdam. Stellantis brands include Fiat, Jeep, Chrysler, Opel, Maserati, Alfa Romeo, Citröen, and more.

Casi enables OEMs, dealers, fleet operators, and other businesses to launch and scale car subscription services. They provide know-how and an all-in-one car subscription platform that includes multi-channel distribution, subscription management, and a wide range of operational services and ecosystem partners. Casi's mission is to empower providers to offer a superior end-customer experience through car subscription.