HONK car subscription marketplace scales to Sweden

HONK car subscription marketplace scales to Sweden

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by Casi on 22.02.23

Last updated at 23.02.23 02:29 PM

Casi and Schibsted are thrilled to announce that the HONK car subscription marketplace has scaled from Norway and is now live in Sweden.

With the HONK marketplace, fleet owners can now quickly begin offering car subscription and have immediate access to the car users of tomorrow. The marketplace enables OEMs, leasing, rentals, dealerships, and pure car subscription players to implement a new distribution channel and lower the cost of customer acquisition.

The marketplace currently collaborates with industry leaders from OEMs like Toyota Lexus (KINTO Flex,) rental players like Europcar (Sesongbil,) leasing legends like Leaseplan, dealerships such as Birger N. Haug, and innovative mobility solutions like bilkollektivet.

Schibsted, Blocket, car subscription marketplace

honk.se homepage. This is the first interface consumers see upon entering the marketplace.

Providers are in good hands with the car subscription and tech experts of the Casi crew and the marketplace gurus of the Schibsted team. Together, the teams can launch and scale car subscription services for providers who want to create the future of mobility.


Offering car subscription empowers automotive players to introduce new revenue streams, connect with a new target audience, and offer a product that is taking over as the best way to access a vehicle. Industry experts predict car subscription to account for between 20-30% of new car sales by 2025.

The Casi and Schibsted teams have worked together like a well-oiled machine to bring this marketplace to life. We're determined to enable providers across Scandinavia to succeed with car subscription and to get more happy subscribers on the road.

To gain more insights on car subscription or to get started on the HONK marketplace, submit your information below, and we will schedule a meeting!

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