The flexible car subscription service will be called Moller Go and will first be launched on April 24th in Riga with intentions of scaling throughout the Baltics thereafter.

“We’re thrilled to announce that Møller Baltics will begin offering car subscription to customers in Latvia for pick-up in Riga or Ventspils as of May 2023 through our new service Moller Go” saidIzida Gerkena, Chief Operating Officer at Moller Auto Baltic. She continues, “Moller Go clearly reflects Moller Auto strategy based on constant development and creation of new products and services. It’s a model of innovative behavior where the customer’s convenience, freedom of choice and needs are at the center.”

The service launch with Audi and Volkswagen vehicles and will offer customers a flat monthly rate, with no down payment, and includes insurance, maintnence, tire change, and no long term commitment, as well as other perks. Customers can subscribe to their new vehicle​ mollergo.lv. ​

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Moller Auto Baltics partners with tech provider, Casi, a Norwegian mobility company that offers tech solutions to enable car subscription services.

“Casi’s mission is to enable providers to launch and scale car subscription services that can amaze the end-users. The users should feel this is something different, no matter if they subscribe to a car for one month or several years. Being Møller’s technology partner in the Baltics feels like a privelige and we’re thrilled to enable them to offer a delightful customer experience,” says Hans Kristian Aas, Casi CEO and co-founder.

With Casi technology, providers can offer car subscription through their own digital platforms and have full ownership of data, customers, and income. Providers can use Casi's platform to offer their own tailored car subscriptions to the market, and players such as Toyota, Stellantis, Volkswagen, Schibsted / Finn, and AutoScout24 use Casi technology.

Moller Auto Baltic is part of the Møller Mobility Group which imports Volkswagen to all three countries in the Baltics and Audi to Latvia and Lithuania.

Møller Mobility Group sees the launch of this service as a strong example of their focus on investing in accelerating electric mobility in the Baltic countries and is thrilled to provide innovative mobility products to their growing customer base.