How Casi Scaled to Power 30,000 Subscription Sars Across Europe

When Casi first began our journey as a company in 2018, we wanted to partner with a billing, payments, and invoicing partner that we could scale with. We chose Chargebee as that partner, and now, six years later, we have scaled throughout Europe together and have some of the largest names in automotive as our customers. Chargebee chose to feature Casi in a customer case to showcase this journey. Both companies have developed industry-leading platforms and are driving innovation in the automotive industry. Check out the full case study here or catch a summary below. Enjoy!

Subscriptions in the Fast Lane: How Casi Scaled Across Europe to Power 30,000 Subscription Cars

‍Casi's Partnership with Chargebee: Revolutionizing Car Subscriptions

Casi, headquartered in Norway, is pioneering the Mobility-as-a-Service sector by enabling car manufacturers, leasing companies, and dealers to offer innovative car subscription services. Utilizing its white-label technology platform, Casi manages the entire lifecycle of subscription cars for notable brands like Hyundai, Stellantis, and Toyota & Lexus. However, to achieve its goal of becoming a one-stop shop for car subscriptions globally, Casi needed a robust billing, invoicing, and payments partner.

Challenges Faced by Casi

To scale effectively, Casi needed to overcome several complexities:

• Seamless payment experiences for users across different regions
• Scalable subscription billing and revenue management
• Rapid market entry and real-time control of receivables

Chargebee's Solution

Chargebee provided Casi with a comprehensive solution that included:

• A country-agnostic model supporting multiple payment gateways, methods, and currencies
• Accelerated time-to-market capabilities, reducing the time to create a unified subscription data source to just two hours
• Hands-on support ensuring stellar customer experiences

Supporting Casi Customers with Billing Solutions

Chargebee's advanced billing solutions are integral to supporting Casi's customers by offering:

• Multiple Payment Methods: Chargebee allows end-users to choose from a variety of payment methods, including mobile wallets and direct debits, making transactions more convenient and accessible.
• Multi-Currency and Localization Support: Chargebee's platform supports over 100 currencies and 25 languages, enabling Casi to meet the diverse needs of its global customer base and comply with regional tax and security regulations.
• Seamless Integration with Payment Gateways: By integrating seamlessly with payment providers like Stripe and Adyen, Chargebee ensures smooth and secure payment processing, reducing transaction failures and enhancing user experience.
• Automated Billing and Invoicing: Chargebee automates billing cycles and invoicing processes, reducing manual errors and ensuring timely and accurate financial operations for Casi's customers.
• Real-Time Analytics and Insights: Chargebee provides comprehensive analytics and real-time insights into key metrics such as monthly recurring revenue, churn rates, and customer lifetime value, helping Casi and its clients make informed business decisions.

The Impact of Chargebee on Casi's Operations

Chargebee’s integration with Casi’s technology has streamlined operations by automating payment processes, reducing manual tasks, minimizing errors, and ensuring compliance with financial regulations. The platform’s sophisticated API integrations create a single source of truth for subscription data, enabling quick market entry and operational efficiency.

Results and Achievements

Throughout the partnership with Chargebee has Casi scaled to:

• Manage over 30,000 subscription cars across various European markets
• Support 100+ currencies and 25 languages, enhancing customer satisfaction
• Rapidly scale operations with over 50 partners

Chargebee’s advanced billing, invoicing, and payment tools have contributed to Casi's success, enabling the company to deliver fast, convenient, and customer-centric services.

Case Study: Hyundai's Mocean Subscription Service

Casi’s transformative impact on Hyundai’s Mocean Subscription service earned it the Subscription Transformer Award at Chargebee Beelieve 2024. Hyundai Motor Europe's Future Mobility Manager, Yogev Burshtein, highlighted the time and cost savings achieved through Chargebee’s seamless integration, which has been vital for their European expansion.

“As the manager of Hyundai's car subscription service, Mocean, Chargebee has been a vital tool for our European expansion. The time and money saved by our team through Chargebee’s seamless integration have been remarkable. Chargebee has streamlined our operations, allowing us to focus on delivering an exceptional car subscription experience. Chargebee is integral to our success story, and we eagerly anticipate its continued contribution as we grow in the automotive subscription segment.”

Casi is leading the charge in making the automotive industry more accessible, sustainable, and customer-focused. Through its partnership with Chargebee, Casi injects agility into traditional automotive giants, facilitating their digital transformation and enhancing the customer journey with seamless subscription management.