Stellantis Financial Services, a joint venture between Banque PSA Finance (Stellantis) and Santander, has partnered with Norwegian startup Casi, formerly called imove, to launch a car subscription service called Drivenjoy in the Netherlands.

The service will offer about 200 vehicles in the coming months.

The Drivenjoy fleet is not entirely electric, although more hybrid and full-electric vehicles will be added in the coming months.

Stellantis is touting the partnership as a "major step forward" in the way the automaker distributes cars and connects with customers.

Drivenjoy is offering three brands: Peugeot, Citroen, and DS. Starting January, Casi hopes to add more Stellantis brands to the fleet to offer a multi-brand service.

"We see that car subscription will be a big part of the automotive industry in the future, and we are determined now is the right time for us to play a role in how this segment evolves,” said Sophieke Verhoeven, CEO of Stellantis Financial Services Nederland.

Verhoeven said Stellantis view car subscription as a complementary service to its traditional business. "It's a way for us to reach new customer segments and improve new customer deliveries while implementing a new revenue stream," she said.

Why car subscriptions are a key solution for the future of automotive

Casi aims to help automakers, dealers, fleet operators, and other businesses to launch and scale car subscription services.

The company has designed an all-in-one car subscription platform offering multi-channel distribution, subscription management, and a selection of operational services and ecosystem partners.

Stellantis has been steadily growing its subscription footprint.

Drivenjoy is an initiative from Stellantis Financial Services Nederland BV and complementary to other initiatives and part of the strategy of Stellantis Group.